Nurturing your customer community
Awhile back I posted that I was considering writing a book on small business use of the Internet. Well... I've actually put fingers to keyboard and got a start. So far, I have the outline and the basic premise of the book written up (suitable for an "about this book" cover line). Here's what I've got so far, comments anyone? Would you read/recommend such a book to anyone you know?
Nurturing Your Customer Community
The Small Business Owner's Practical Guide to the Social Internet
About this book
If you operate your own business, you already know that successfully attracting and keeping customers is essential to your survival. But did you know that satisfied customers, properly cared for, can become a powerful force in helping your business to grow? The Internet is changing the way consumers research competing products, locate vendors, suppliers and services, and share both positive and negative business experiences. This book offers tips and strategies for helping you, the small business owner, harness the connectivity and interactivity that the Internet provides today while keeping an eye on future developments. You will learn how to "tune in" to network conversations regarding your business, how to identify and distribute information that customers will find beneficial, and how to foster strong relationships with key customers. The goal is to build up your customer base into a thriving community of advocates, ready and willing to tell the world about your business.
