If you follow local business in the area, you are likely aware of the Exchange Magazine for Business brought to you by John Rohr. Now there is a new mag in town called Rex. Their first issue has a good mix of stories and a little irreverence. Rex covers the region of Waterloo and Guelph. Here's a bit from the introduction to the magazine:

Why launch a new business magazine?

Because your success demands it. Like a powerful blast furnace, our regional economic growth radiates such heat and light, the rest of Canada stands amazed. The fiery machine gets energy from new talent, new services, new ideas. It calls for a higher level of thinking, wittier writing, more incisive analysis. Into this crucible of excellence strides Rex, ready to heat up the competition.

Competition is a good thing in a free market, strengthening all who survive it, and leading to more and better choices for customers and consumers. The business community wins. You win.

Mr. Rohr, you'll need to keep your eyes and ears open from here on in!