Over on BuzzMachine, Jeff Jarvis recently wrote a post titled Everybody's a network. In it, he details how traditional media networks (i.e. television and newspapers) are realizing that their playing field is changing... they are no longer in total control of the content or the distribution. More and more independents are beginning to self publish and the Internet allows anyone to get programming when they want it and where they want it. He states:

The old networks are hosed and they are finally realizing that. Suddenly, the dominoes are tumbling, all at once.

As a result of the changes happening around them, the "old school" networks need to change course to fend off the impending financial losses as their once mass market is becoming fragmented. The solution that Mr. Jarvis suggest? Networks will need to aggregate content from as many places as possible, sell ads through as many channels as possible, create good content and point people to good content on other networks, and they will need to share the ad revenue with all people involved.

I'm sure that I'm either trivializing his points or getting them wrong, so go and read the post (and comments) in their entirety.