Awhile back I decided to write a book on nurturing your customer community. It's a good idea, and I've actually made some good progress. Then I stumbled on a link off Steve Garfield's Squidoo page on video blogs. Steve pointed to a lawyer's site that had a downloadable flyer listing a photographer's rights (useful if you're getting hassled when snapping photos or shooting some video footage).

This got me thinking. Small business owners (especially the successful ones) are busy, busy people. They're often too busy to even consider setting up a website or doing any web surfing. So, how would such a business person have time to read a lengthy book on something they don't have time to do anyway? What's needed is a short run-down that makes a compelling case as to why they should invest some time into using the Internet to promote their business.

So, the book idea has morphed into a flyer or brochure-sized publication. Now don't think I'm taking the easy way out. Someone confided in me recently noting something similar to the fact that it's often easier to write ten thousand words than one thousand. I'm guessing that this won't be much easier, but I think it will be even more valuable.

What do you think? Drop me a comment.

2006/04/10 Update: I've started a page to track my progress, where I'll post the content as it evolves. Check it out here.